![]() ![]() Privacy is “already become a selling point” for many tech products, said Giri Sreenivas, CEO of Helm, a Seattle startup promising to help consumers reclaim their privacy with personal email servers. Advertising accounted for only 6 percent of the company’s $110 billion in revenue in the last fiscal year. Microsoft generates ad revenue from its Bing search engine, but the company still makes most of its money from software licensing and subscriptions. Much of the remainder comes from paid content and services, like Apple Care and Apple Pay, and the new $9.99/month Apple’s new TV+ streaming service will also be a subscription product, although the company didn’t announce pricing. ![]() ![]() In contrast with Facebook and Google, Apple and Microsoft have the luxury of not relying on advertising revenue to drive their businesses.Īpple still makes the bulk of its money from the sale of iPhone, iPads and Macs, amounting to nearly 80 percent of its more than $265 billion in revenue in the latest fiscal year. More recently, Microsoft CEO Satya Nadella told a crowd that privacy is a “human right.” From ‘evil empire’ to model citizen? How Microsoft’s good deeds work to its competitive advantageīusiness models play a big role. “Your privacy is our priority,” the ads said. In 2013, Microsoft ran an ad campaign promoting its privacy and anti-tracking tools. The company put “protection of data and personal privacy” on its legislative wish list for its home state, Washington, in 2019. Microsoft President Brad Smith has published a series of recent blog posts calling for regulations to protect consumer privacy online and govern new technologies, such as facial recognition. Microsoft might be more subtle in its approach, but the company has been promoting data privacy as a point of differentiation for years. That’s why every iPhone is designed from the ground up to protect it. The event followed a new ad campaign in which Apple is using privacy to promote the iPhone: Cook and other executives stressed that each product they unveiled was built with privacy as a guiding principle, vowing not to share personal data with advertisers.īig applause for Apple’s commitment to keeping “your information private and secure.” #AppleEvent Privacy was front and center throughout the Apple event, as the company unveiled a series of new subscription services. ![]()
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